Brand Story

SPORTS ANT, as the core brand of Bigant Meta Digital Entertainment Co., Ltd., has established a corporate positioning since its inception in 2015, integrating the research and development, production, sales, and service of commercial digital sports and entertainment equipment. 

Micro Wisdom and Power in the Three Body Universe

In the grand epic of the Three Body Universe, ants, this tiny creature, interpret the resilience and wisdom of life with their unique spiritual power.


Although they are small in size, they have opened up a path of survival in the complex and ever-changing world of the Three Body with excellent teamwork and strategic wisdom. Faced with the unknown and difficulties, ants never fear, but break through the limits of life time and time again with a calm mind and firm belief.


This ant spirit is the highest praise for the tenacious will of life and a vivid interpretation of the perfect fusion of wisdom and power. It tells us that in the vast universe, even the smallest life can write its own legendary chapter with its indomitable spirit.

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Brand Development

Sports Ant, as the core brand of Bigant Meta Digital Entertainment Co., Ltd., has established a corporate positioning since its inception in 2015, integrating the research and development, production, sales, and service of commercial digital sports and entertainment equipment. 

On this basis, the company team continuously invests huge human and material resources, focusing on the research and innovation of digital sports equipment. After years of unremitting efforts, Sports Ant has successfully launched over 60 digital. 

 

Sports devices, which not only enrich the industry's product line but also greatly promote the rapid development of the digital sports industry.

In the development process of the brand, Sports Ant has always adhered to the core concept of "bringing the highest quality, healthiest, and most interesting digital experiences to everyone." All products of the company have obtained national intellectual property protection and various certifications, which is not only a strong guarantee of product quality, but also a strong proof of the company's continuous innovation and pursuit of excellence. At the same time, Sports Ant has continuously won various representative awards in the industry, which not only demonstrate the brand's strength but also further enhance the brand's visibility and influence in the industry.

In addition to product innovation and development, Sports Ant also actively expands its business areas, implementing the planning, design, construction, operation, investment, and franchise of digital sports venues. Through this series of business expansions, Sports Ant not only provides consumers with a richer digital sports experience but also provides investors and franchisees with a broader market space and business opportunities.

Nowadays, Sports Ant has become a leader in the commercial digital entertainment industry, and its brand development history is also a history of continuous innovation and pursuit of excellence. In the future, Sports Ant will continue to uphold the brand concept of "innovation, excellence, health, and fun,"  continuously promote the development of the commercial digital entertainment industry, and bring consumers a more high-quality, healthy, and interesting digital sports experience.

Brand Values

We are dedicated to achieving excellence in everything we do. From the quality of our products to the level of service we provide, we set high standards and continuously strive to exceed them. Our pursuit of excellence drives us to improve, innovate, and deliver exceptional value to our stakeholders.

Company mission

To develop first-class sports technology products.

Company Vision

Making Sports Wisdom Interesting.

Company values

Customer success, Team success, Employee successful!

Service philosophy

Create value through service and provide customers with the most suitable solutions!

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Founder's Message

Our mission is to make the digital sports experience better. We firmly believe in treating people with sincerity, focusing on doing everything well, pursuing excellence in quality, and always putting users first. Our vision is to make Sports Ant a leader in the digital sports field, even a benchmark in the industry, bringing unparalleled fun to sports enthusiasts and creating more business opportunities for our customers. Follow us, follow sports ants, and embark on a different digital sports journey together!

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