Chenzhou, Hunan Province · Better Life Xintiandi · paryt one Sports Tide Play Hall

2024-06-03

ANT Digital Entertainment company sincerely invites you to learn more about us. We will provide you with cutting-edge business insights into the potential and opportunities of the digital sports hall program. We look forward to working with you to explore the diversity of business forms and feel the vitality of emerging markets. Don't hesitate to join hands with us to open a new direction of business development!

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Chenzhou, Hunan Province · Better Life Xintiandi · paryt one Sports Tide Play Hall

A new engine for the development of commercial complexes, leading the new fashion of high-quality consumption

⦁ Chenzhou Better Life Xintiandi: Exploration of innovative business forms in business reform
⦁ Chenzhou Better Life Xintiandi joined hands to exercise ants to build a new dream of digital sports tide
⦁ Sports ant design pilot, Chenzhou Xintiandi digital tide play opened
⦁ Keep improving in decoration construction, and help the high quality project

📍 Chenzhou, Hunan Province

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01​

Market research

Chenzhou is a gathering place for high-end diversified business formats and was once regarded as a new landmark leading the city's commercial trend. However, with the intensification of commercial competition and changes in the market environment, BBK Land Xintiandi is also facing two major challenges commonly encountered by commercial complexes: firstly, the serious phenomenon of homogenisation of business formats, and secondly, the rapid rise of e-commerce platforms, which has brought enormous operational pressure to commercial complexes.

Against this background, Mr Liao is keenly aware that only by breaking the deadlock of homogenisation and actively introducing innovative business models can we rekindle consumer enthusiasm and reshape the competitive advantage of commercial complexes.

When Mr Liao was actively searching for new business breakthroughs, he stumbled upon the emerging field of digital sports. In order to gain a deeper understanding of the operation of digital sports tide playground in the southern market. From Guangzhou's bustling business district to Shenzhen's technological frontier, and then to Changsha's entertainment world, he has set foot in most of the more famous commercial complexes in the south.

02​

Field visit

On the journey to find partners, Mr.Liao led the team to conduct market research and investigation across many cities. They communicate with many teams, looking for partners who can fit their hearts and work hand in hand. After a series of comparisons and weighing, Liao finally chose the sports ant team as the partner. Liao's team reached an agreement with the sports ant team to jointly create a new digital sports fashion club brand.

The decision was not accidental, but was based on the outstanding strength and professionalism demonstrated by the sports ant team. The ant team not only has rich industry experience and excellent creative ability, but more importantly, they are full of enthusiasm and focus on every project. This love and dedication to work made Liao see a bright future of cooperation.

After many in-depth communication and thinking collision with Ant Entertainment team, Ant team gave many operation concepts and operation methods; Manager Liao team resolutely rented 4000 square meters on the 8th floor of Zhongying International Cinema in Xintiandi Square in Chenzhou, Hunan Province. Determined to enter the digital sports industry, add to their business map, and form a strong linkage with the existing cinema business, is committed to create a new business form.

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03​

Graphic design

After the initial discussion of the team, the senior spatial planner carefully divided the venue into multiple functional areas to meet the needs of various types of digital sports and entertainment activities, while deeply considering the dynamic direction of the people flow and equipment layout, aiming to create an attractive and smoothly functioning entertainment center. The designers of the ant team began to transform this plan into fine plane drawings, which not only accurately reflect the location and size of each functional area, but also make a standard and reasonable use of space. Through their mouse, these plans are given artistic and vitality.

In terms of the renderings, in order to better restore the real effect in the later period, the designer has made great efforts in the material, light and shadow, space utilization and other aspects. Renderings, design, each light and shadow effect, the texture of each piece of material are striving to real reproduction. Such renderings not only provide an intuitive preview effect for the Liao team, but also further show the all-round strength of the Ant team in the design field. From planning to design, and then to the production of renderings, the ant team took a professional attitude to ensure that the "party one Tide Play Center" achieves the best performance in both practicality and aesthetics.

At the same time, the brand designer tailored the whole case VI system called "party one Tide Play Center" for the project, including a unique logo, bright colors and creative slogan, injecting a unique brand charm into the whole entertainment center.

04​

Commencement of renovation

In Chenzhou decoration site, the construction is in full swing. Dressed in neat work clothes, hard hats and gloves, the workers work each busy and orderly in the designated area. Whether it is the ceiling ceiling installation, or the ceramic tile laying on the ground, or the wall paint painting, each work is carried out in an orderly way. The workers strictly in accordance with the drawings, the materials one by one, the structure of the whole space gradually clear.

As the opening time is approaching, the sports ant team also sent special team members to the scene for coordination and management, to ensure that all the decoration work can be promoted smoothly. These coordinators work closely with the workers to not only control every detail of the site, but also pay close attention to the entry time of the products to ensure that all the products can enter the site smoothly within the scheduled time. Their arrival has injected new vitality into the whole decoration team, and also significantly improved the work efficiency of the construction site.

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05​

Product Testing

At the critical moment before the product delivery, the 5S intelligent manufacturing workshop of moving ants presents a busy and orderly scene. The ant team of inspectors are concentrating on testing each product.

They skillfully operate the precision testing equipment, one by one to check whether the function of the product is normal, whether the appearance is defective. Whenever a potential problem is found, they quickly record it and fix it to make sure the product is in perfect.

Finally, the workers in the packaging area take over the product and do the careful packaging work. They choose the appropriate packaging material and fixing method according to the characteristics and size of the product to ensure that the product does not suffer any damage during transportation.

In the whole preparation process before delivery, the inspectors of the Ant team provided a solid guarantee for the quality of products and customer satisfaction with their professional skills and rigorous attitude.

When shipping, the ant quality inspection department still carefully check each order, strictly check the quantity and category of products, to ensure the accuracy of the goods, and ensure that all the items are complete. When everything was ready, the big truck loaded with sports ant products slowly drove out of the factory and left smoothly, heading to the destination with quality and commitment.

06​

Official shipment

Before the Spring Festival in 2024, in Chenzhou, Hunan province, the festive atmosphere is increasingly stronger. The installation workers of our sports ant team are shouldering the important task of allowing party one to open smoothly before the festival. In order to ensure this goal, our ant team shipped carloads after load of products to Chenzhou, Hunan province.

Our team has a clear division of labor and a tacit cooperation. Some people are responsible for carrying the equipment, some people focus on wiring debugging, and everyone tries his best to ensure that every link is perfect. The atmosphere was tense and orderly, and we sometimes worked hard and communicate to ensure that the installation of each product could be completed quickly and efficiently, thus minimizing unnecessary duplication of work.

 We did face many challenges during the installation process. When the site is limited, we flexibly adjust the installation scheme; when the equipment fails, we quickly check and solve the problem. No matter what difficulties they encounter, the members of the ant team will do their part and cope together.

With the steady progress of the work, we gradually see the dawn of completion. When the last equipment is steadily installed in place, and when all the debugging has been successfully completed, we know that all this hard work is to open the party one before the Spring Festival in 2024, and provide a new entertainment choice for the citizens of Chenzhou, Hunan province during the Spring Festival holiday.

 

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solution

A one-stop solution for small and medium-sized commercial complexes

经济发展
Enrich business forms and enhance comprehensive competitiveness
As an important carrier of urban commercial development, commercial complex needs to continuously introduce new business forms and brands to meet the increasingly diversified needs of consumers. As a new type of business integrating sports, entertainment and leisure, the sports ant tide play pavilion project can bring a new consumption experience to the commercial complex and attract more young and fashionable consumers to come and consume.

At the same time, the uniqueness and innovation of the fashion museum can also enhance the overall image and popularity of the commercial complex, so as to enhance its comprehensive competitiveness.
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Enhance consumption stickiness and promote business prosperity
The sports and entertainment projects provided by the sports ant tide play pavilion are usually of strong interactivity and experience, which can attract consumers to stay and consume for a long time. This consumption stickiness can not only increase the customer flow and sales of the commercial complex, but also drive the prosperity and development of the surrounding shops.

In addition, the museum can also interact and cooperate with other forms of business in the commercial complex, jointly create diversified consumption scenarios, and provide consumers with more diversified consumption choices.
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Improve the cultural atmosphere and quality of the commercial complex
The sports ant tide play pavilion project usually focuses on the construction of cultural atmosphere and brand image, which can bring more fashionable and avant-garde cultural atmosphere to the commercial complex.

This cultural atmosphere can not only improve the quality and image of the commercial complex, but also attract more cultural lovers to come to consumption and experience. At the same time, the museum can also hold various cultural activities and events to further enrich the cultural connotation and attraction of the commercial complex.
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Promote the sustainable development of commercial complexes
As an emerging form of business, the sports ant tide play pavilion project has great market potential and development space. With the continuous growth of consumers' demand for health and entertainment, the market prospect of the fashion club will be broader.

The introduction of the pavilion into the commercial complex can not only meet the needs of consumers, but also inject new impetus and vitality into the long-term development of the commercial complex.
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Examples of one-stop solutions - Projects we have completed

We've completed many cases, whether it's amusement parks and hip playgrounds, small spaces or large spaces, feel free to leave your project in our hands and we'll get the job done with complete confidence

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Jiamusi Hualian Shopping Mall works together to exercise ants
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Chenzhou, Hunan Province · Better Life Xintiandi · paryt one Sports Tide Play Hall
Chenzhou, Hunan Province · Better Life Xintiandi · paryt one Sports Tide Play Hall
Henan Luoyang HJ sports block
Henan Luoyang HJ sports block

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