Jiamusi Hualian Shopping Mall works together to exercise ants

2024-06-03

In the dynamic land of Heilongjiang Jiamusi, a form of business integrating sports, entertainment, leisure and social interaction, —sports ant digital tide play sports hall is quietly rising. In the bustling center of Jiamusi, Hualian Mall cooperates with sports ants to create a new world of digital entertainment. This project not only promotes the upgrading of business innovation, but also injects new vitality into the development of new business forms in Jiamusi.

Jiamusi Hualian Shopping Mall works together to exercise ants

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Jiamusi Hualian Shopping Mall works together to exercise ants

Create a new world of digital entertainment and lead business innovation and upgrading

⦁ Hualian Shopping Mall innovates and seeks changes to meet the new challenges in the market

⦁ Campaign Ant Strategy Analysis

⦁ Hualian Shopping Mall has joined hands with sports ants to start a new business model journey

⦁ Hualian shopping building team and sports ants create a holy place for parent-child technology games

⦁ New chapter of science and technology parent-child tide play: Sports ants are soon ready to enter Hualian Shopping Mall

⦁ The sports ant Tide play field is completed, and the new favorite of Jiamusi is very popular

📍 Heilongjiang · Jiamusi

Hualian Shopping Mall innovates and seeks changes to meet the new challenges in the market

Located in Xiangyang East District of Jiamusi City, Hualian Shopping Mall, as a department store with a long history, is facing various business challenges. The influx of novel physical stores, the constraints of the local economic conditions, and the impact of the network economy have all caused a lot of pressure on their operation. In order to reverse this situation, Hualian shopping mall is in urgent need of adjusting its business strategy and actively adapting to the changing market environment in order to revitalize.

Strategy analysis of moving ants

First of all, Hualian Commercial Building needs to innovate its business model, which is no longer the traditional ‘big and comprehensive’, but to change to ‘specialised and refined’. Through repositioning, clear target customer groups, such as focusing on a certain consumer group, such as young people, parents and children, students, etc., according to their needs and consumption habits, to develop a more accurate and differentiated business strategy.

Secondly, in response to the limitations of consumers' purchasing power and changes in their consumption habits, Hualian Commercial Building should improve its existing products, which is not only limited to the updating of product categories, but also includes the enhancement of service quality. For example, it can provide a more humanised shopping experience, add new sports and entertainment formats, etc., so that consumers can enjoy attentive services while shopping.

Furthermore, brand promotion is also a key part. In today's era of information explosion, how to make their brand voice stand out is a problem that every business must think about. Hualian Commercial Building can make use of online platforms and social media to enhance its brand awareness and influence through precision marketing, content creation, KOL cooperation and many other ways, so the strong combination of brands is also a way.

In order to comply with the development trend of network economy, Hualian commercial buildings should actively embrace online sales channels, not only limited to the establishment of their own e-commerce platform, but also with major e-commerce platforms, to achieve the organic integration of online and offline. At the same time, it can also seek cooperation with other enterprises or organisations to jointly develop the market and achieve resource sharing and complementary advantages.

Hualian Shopping Mall has joined hands with sports ants to start a new business model journey

In the fierce competition in the market, being in Hualian Commercial Building, Mr. Jia realised that only through continuous innovation can we stabilise our market position, in such a background, Mr. Jia decisively led the team to get in touch with Sports Ant. The two sides hit it off immediately, and then launched an in-depth and detailed co-operation planning and discussion!

Engineer Nie of the Sports Ant team led his team to Hualian Commercial Building in person to carry out on-site measurement work. When the exquisite floor plan and effect diagram were shown in front of both teams, they were all amazed. Mr Jia of Hualian Commercial Building was full of praise: ‘This effect is exactly what we are looking forward to! Sports Ant's team, professional!!!’

Hualian shopping building team and sports ants create a holy place for parent-child technology games

With the precise installation and perfect debugging of the last batch of equipments, the Sports Ant Tide Playground was officially inaugurated in the charming city of Jiamusi, which integrates sports, entertainment, recreation, socialising and parent-child experience, opening up a brand-new way of life for the citizens of Jiamusi, and marking a new milestone in our co-operation with Hualian Commercial Building.

The successful completion of the sports ant field in Jiamusi is another perfect landing of the sports ant team. We thank all the support and trust of the team members and partners involved in the construction. It is your company and encouragement that enable us to continuously pursue excellence and create achievements. The success of this project not only brings a new leisure and entertainment experience to the citizens of Jiamusi, but also shows the professionalism and strength of the sports ant team. In the future, we will continue to uphold the original aspiration, forge ahead, contribute more strength to the development of more business forms, and create more wonderful!

New chapter of science and technology parent-child tide play: Sports ants are soon ready to enter Hualian Shopping Mall

In order to ensure that the Dream Space - Carnival project can be opened as scheduled during the summer holiday in 2024, both teams of Sports Ant and Mr He [Dream Space - Carnival] have entered into an intense state of preparation. Every day, they devote themselves to the construction of the project with the most efficient working condition, hoping that the Dream Space Carnival project can be landed and operated as soon as possible.

Inside the 5S Smart Centre of Sports Ant, the spacious and bright space was decorated with neat rows of digital sports tide play equipment. Technician Yang stood in front of one of the equipments, he was concentrating on testing the functions of the equipments, his eyes were focused and sharp, as if he could see through every structure of the equipments. His technique is skilful and precise, each action is full of power and beauty, just like an experienced craftsman polishing a precious artwork.

The sports ant Tide play field is completed, and the new favorite of Jiamusi is very popular

We are committed to creating a diversified consumer space integrating technology, entertainment and parent-child interaction. Setting up the popular VR flying cinema on the ground floor is our precise grasp of market demand, while arranging the children's playground on the ground floor is due to the in-depth consideration of the family clientele.

Walking up to the first floor, we created the digital sports tide play world, which is a revolution of the traditional game hall. Through in-depth cooperation with the Sports Ant team, we have introduced many cutting-edge sports, entertainment and VR products, aiming to provide consumers with an energetic and fun social place. The planning of this project aims to create a comprehensive consumer landmark integrating technology experience, entertainment and leisure, and parent-child interaction.

A one-stop solution for small and medium-sized commercial complexes

In the face of the old large supermarket department stores, do you feel that the operating pressure is increasing and the business model is becoming more rigid?

Are you eager to inject new vitality and glow new vitality into the market through innovative business form adjustment?

Are you interested in the booming digital fashion sports arena in the market and expect it to make a disruptive change to your grocery stores?

Enrich business forms and enhance comprehensive competitiveness

As an important carrier of urban commercial development, commercial complex needs to continuously introduce new business forms and brands to meet the increasingly diversified needs of consumers. As a new type of business integrating sports, entertainment and leisure, the sports ant tide play pavilion project can bring a new consumption experience to the commercial complex and attract more young and fashionable consumers to come and consume.

At the same time, the uniqueness and innovation of the fashion museum can also enhance the overall image and popularity of the commercial complex, so as to enhance its comprehensive competitiveness.

Enhance consumption stickiness and promote business prosperity

The sports and entertainment projects provided by the sports ant tide play pavilion are usually of strong interactivity and experience, which can attract consumers to stay and consume for a long time. This consumption stickiness can not only increase the customer flow and sales of the commercial complex, but also drive the prosperity and development of the surrounding shops.

In addition, the museum can also interact and cooperate with other forms of business in the commercial complex, jointly create diversified consumption scenarios, and provide consumers with more diversified consumption choices.

Improve the cultural atmosphere and quality of the commercial complex

The sports ant tide play pavilion project usually focuses on the construction of cultural atmosphere and brand image, which can bring more fashionable and avant-garde cultural atmosphere to the commercial complex.

This cultural atmosphere can not only improve the quality and image of the commercial complex, but also attract more cultural lovers to come to consumption and experience. At the same time, the museum can also hold various cultural activities and events to further enrich the cultural connotation and attraction of the commercial complex.

Promote the sustainable development of commercial complexes

As an emerging form of business, the sports ant tide play pavilion project has great market potential and development space. With the continuous growth of consumers' demand for health and entertainment, the market prospect of the fashion club will be broader.

The introduction of the pavilion into the commercial complex can not only meet the needs of consumers, but also inject new impetus and vitality into the long-term development of the commercial complex.